About Ron Mattocks

"No one gets very far unless he accomplishes the impossible at least once a day."

- Elbert Hubbard -

Whether you are looking to increase market share, improve margins, or enter new markets, I can help. I am noted for turning around underperforming operations and sales in declining and highly competitive markets.

As a high-energy leader, I drove various Fortune 200 Lennar Homes divisions to highest rankings in net return on assets and customer satisfaction in record time. Building, training, and motivating high performing teams, I exceeded my employer’s ambitious objectives.

I decreased sales fallout 25% and obtained a 32% return on assets. Also, I led a newly formed division to #1 ranking in one year. In another situation, I increased buyer satisfaction from lowest to highest ranking.

My broad-based contributions encompassed diverse achievements in all aspects of sales to include purchasing residential communities, and then profitably selling them. Other contributing skills incorporate team building, customer satisfaction, change management, product pricing, and negotiations.

I earned my BA degree at St. Edwards University. I also have extensive leadership experience and as a Captain in the U.S. Army.

Highlights & Achievements

"Trust people and they will be true to you;

Treat them greatly, and they will show themselves great."

- Ralph Waldo Emerson -

Led newly-formed Lennar Homes division to #1 in region in one year. Promoted to Division President and charged with delivering 600 sales and 700 closings with inexperienced staff and insufficient inventory to sell. Teamed inexperienced staff with experienced personnel in other divisions. Created and implemented aggressive and thorough training program, performance reviews, and success celebrations and rewards. Negotiated and acquired eight new residential communities to increase inventory. Achieved 77 sales and 34 closings over goal. Obtained best divisional return on net asset (24%).

Turned around unprofitable Lennar Division to achieve first time profitability. Asked to take over division that had not hit sales and closing projections, and unprofitable for several years. Determined sales and profit losses were caused by large discounts and noncompetitive financing programs. Developed and implemented program to sell homes prior to construction. Tiered discounts and financing in relation to construction stage. Restructured sales teams’ commission with higher incentives paid on early stage sales. Led region in sales, despite having least number of communities to sell.

Decreased division’s home sales fallout rates 25% and exceeded industry norm with a 32% return on assets. NuHome Division specialized in first-time and low-income market. Fallout rate was 43%, and sales and closing projections were not being met. Developed and deployed buyer mortgage approval status tracking program. Hired experienced and bilingual mortgage individual to troubleshoot loan issues. Trained sales consultants on mortgage and pre-approval process with lenders prior to executing sales agreement. Achieved 152 sales and 128 closings ahead of plan.

Increased Lennar Division’s buyer satisfaction from lowest tier to #1 in company, as well as Houston market. Positioned sales consultants as Team Leaders for buyer satisfaction, and coordinating all staff in a community. Set response rate goals. Hired more bilingual sales consultants. Established home buying seminars for first-time buyers to manage their expectations. Achieve #1 ranking, and first division in company to overtake competitor’s previous three-year reign.

Stopped Lennar’s largest purchasing department errors and internal audit violations. Asked to step in and correct company’s operations in its largest purchasing department in the nation. Reorganized department with department managers and cross-functional teams to ensure better communication and fewer errors. Established new control and review processes to assure budget accuracy. Developed and deployed operations procedures manual. Obtained 96% budget accuracy for six homebuilding divisions in the department. Achieved zero deficiencies during the next internal audit – a first since inception of operations.

Improved construction cycle time with introduction of web-based scheduling and material ordering in the field. Company was having difficulty obtaining vendor buy-in, and field personnel support of the new web-based scheduling and material ordering system. Established department as “hub” responsible for integration and integrity of data input and output. Established field manager training to gain understanding and field support. Phased in implementation in a manageable fashion. Encouraged vendor feedback, and provided support to them through a direct hot-line system to “hub”. Met all reduced cycle time targets. Increased field personnel’s control. Achieved complete vendor compliance.

Saved $2M in material costs and estimating time from two weeks to one day, with new estimating system. Estimating wing was outsourcing take-offs for new and modified product, taking two weeks and costing $450 per house plan. Researched and worked with software company to develop estimating take-off software that could be used by estimating staff without need for outsourcing. Trained staff on software. Established process for field verification of take-offs on system and delivered, ensuring tighter accuracy. Saved $34K in costs. Achieved estimation level of five plans per day. Stopped material count errors.

Integrated acquisition in half the projected time with no disruption in operations. Following acquisition of another builder, needed to integrate its material codes and budgets into Lennar, while simultaneously dismantling acquisition’s home design studio and rebuilding in a new location, without disrupting on-going operations. Established project team to match purchase’s system codes and material description with Lennar. Formed another team to revamp design studio. Hired additional temporary personnel to facilitate massive data entries. Completed integration with few errors.

Recommendations & Awards

"The greatest thing in this world is not so much where we stand,

as in what direction we are moving." - Oliver Wendall Holmes -

RECOMMENDATIONS:

“Ron is very intelligent, results driven, and passionate about his work. He had one of the strongest work ethics on the team. Ron was very well rounded in all aspects of the homebuilding industry. If I needed something done, I could always count on Ron. It was a pleasure working with Ron and having him as part of the leadership team.” - Ron Martin, Division President, MI Homes Chicago

“Ron and I have worked on a number of projects together and it was a pleasure working with him as he always met or exceeded my expectations on these projects. Ron is definitely a leader as he spearheaded the opening of the Village Builders Design Studio and created a studio that was state of the art and profitable for the Company. Whether it be implementing new initiatives or assisting the Company in the Houston community through projects such as "Project Opportunity" Ron always had a gung ho attitude and was the consumate professional. If you have difficult challenges ahead, Ron would be the individual that I would recommend to lead your team or Company through unsettling times as he would be true asset to any organization. He is a person of compassion and caring and yet at the same time meets the budgetary and timeline demands of the housing industry. Without a doubt, I would want Ron on my team." - Brian Hutt Director-Builder Solutions at Masco Onestep, Leeds, United Kingdom

“Ron is a forward thinking business manager who knows how to lead teams to a higher level of operating efficiency.” - Craig Traxler, Vice President and Practice Director, Integrated Customer Solutions

"His motivation skills were the major key to driving our team... We not only reached our sales goal in a difficult period, but also beat sales and closing in the aftermath of a natural disaster [Hurricane Rita]. While some managers would sit back and rest on their laurels for the final weeks of the year, Ron had us looking to the next year preparing us to embrace broad challenges in our sales platform." - Christy Durrett, Sale Professional, Lennar Homes

"Ron began as a Customer Care Rep for about 6 weeks. His planning and organization skills were outstanding due to his leadership as a captain in the Army. He was promoted to QA Team Leader and then to Area Production Manager in less than 6 months. He is a great communicator and leader of associates." - Joe Barwinski, Director of Construction, Village Builders

"[Ron] has proven to be intelligent, adaptive and highly systematic in his approach to problems. Has taken the challenge of his new job and learned the beginning parts quickly. [Ron] knows the system and how everything functions together, [and] he has been able to coordinate the various people in his department to become more efficient... [Ron] is not afraid to take chances and fail... he will be one of the best operators in the business." - Don Klein, City President, Lennar Homes

"Ron has lead his sales team to the most consistent 3 month period for both sales and closings in our [division's] short 18 month history. Ron has shown the ability to analyze situations and create process that enable his team to perform more efficiently." - Scott Merovitch, VP of Sales, Chesmar Homes

"Ron is and extremely strong leader who can motivate a team to peak performance using various techniques and adapting his style depending on personality... He manages in a a forward-looking manner always anticipating the next step... Ron sets extremely high standards for himself and is his own worst critic. He judges his performance more strictly than that of the people of his team." - Cindy Hinson, Division President, Lennar Homes

AWARDS: (Professional)

2005 Prism Award for Sales Manager of the Year – Greater Houston Builder Association, Sales and Marketing Council (Houston Business Journal article)

Sales and Marketing Council Million Dollar Circle Sales Manager Platinum Award Winner 2005

Top 200 Division Presidents Award – Home Builder Executive Magazine (national level)

(Civic)

Special Recognition – Habitat for Humanity – Houston

(Scholastic)
Distinguished Military Graduate – University of Texas

Lt. Roy Nelson Commemorative Saber – Leadership Excellence

Commandant’s List Graduate (top 1%) Infantry Office training course

(Sports)
Selected for All-State #1 Team (Pennsylvania) – Basketball and Soccer (three years)